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Friday, June 26, 2020

From wrecked cars to catwalk: the fashion hothouse born in a row of lock-ups

It’s had Huguenot weavers, Jewish traders and Bangladeshi tailors. But east London is not the clothing powerhouse it was. Could a £6m startup built from garages in Poplar see it sashaying back?

A clothing rail full of crisp new garments sits where a heap of old tyres and a mouldy old mattress once lay. All it needs is the models and the photoshoot can begin. Nearby, where a rusting car used to languish, rolls of fabric and patterns are laid out on a table ready to be cut, sewn and fitted.

This is a new fashion startup hub in Poplar, east London, on the edge of the roaring Blackwall Tunnel approach road. Bringing a new lease of life to a bunch of old lock-up garages, Poplar Works was busy welcoming local businesses into its new workshops and studios – until the pandemic struck.

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