They’re green, photogenic and social media stars
Instagram may well have changed the way you garden, even if you don’t have an account. From the plants you buy – and where you buy them – to the gardens you visit, the platform has driven a profound change in the tastes and habits of even established gardeners, not to mention encouraging a new generation of green fingers.
Plants have been inspiring artists for hundreds of years, so they are well suited to the photo app. A younger generation (urban, cash-strapped, Insta-obsessed and renting) are driving houseplant sales, sharing pictures of their plant babies instead of the human ones they can’t afford. From the dramatic structure of mother-in-law’s tongue to blousy tea roses, you can say a lot about your taste through the species you share. Connecting with nature reduces stress, much needed in these chaotic times; even bursts of online greenery, amid Instagram’s sometimes frantic commercialism, are a tonic.
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