Artist Ryan Gander and creative director Tony Chambers want you to love doing the dishes and enjoy using wall hooks. Their new venture OTOMOTO tries to make mundane objects pleasurable. The first product: a kitchen sink…
“I don’t want to over-conceptualise this,” says Ryan Gander, enthusiastically showing me the kitchen sink he has designed, “but the way you deal with this sink cognitively and emotionally is different from the way you deal with a normal kitchen sink. To get 100% out of it, you have to change your perspective on working in the kitchen.”
This is not the sort of sales patter you get at Magnet, but then conceptual artist Gander is known for his ability to theorise everything from household goods to classical sculpture, so big ideas about kitchen sinks were to be expected. To be fair, he has a point. As he moves around his creation, sitting in the middle of his studio in the village of Melton in Suffolk, he explains its system of changeable shelves, chopping boards and containers, and you can see how, yes, it would change the way you work in the kitchen. Arrange it right and you can do all your food preparation and washing in one place. If Gander contributes nothing else, he may liberate us from searching for the chopping knife.
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