Min Hogg was past 40 and out of work when she read the PO box newspaper ad: wanted, an editor for “an international arts and interiors magazine” to be published by Kevin Kelly, who had found a gap in the glossy market. She replied not just with her robust CV but a detailed critique proposing a mag unlike any other house monthly available, and so Hogg and Kelly, from an unsmart office over a flower shop on the Fulham Road, created Interiors (later the World of Interiors), the most influential UK decor publication since Ackermann’s Repository of the Arts two centuries before. Just to have a copy in your home (not on a coffee table: Hogg despised coffee tables) was to be living well.
For Hogg, who has died aged 80, Interiors was a chance to turn her hobby of snooping on the innards of other people’s houses into a mission. She never met a front door she didn’t want to go through and had already scouted years of picture-worthy houses before the first edition came out in 1981, while her social network tipped her off about likely premises. Imagination, not importance, was her chief criterion for inclusion, plus the evident delight of people in what they had put together, whether an art collection in Albany or 10 tin trays on the walls of a South African mud house, every inch of that earth hand-smoothed.
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