A hot new merch line? A cynical marketing ploy? Why not both! One Guardian staffer asked another to explain it ... quickly
Oh my gad McDonald’s is launching a range of candles that combine to smell like a Quarter Pounder – pass the sick bag … why is humanity doing this to ourselves?
Perhaps it’s because they noticed all the attention this independently made, quite probably trademark-skirting ‘Maccas Run’ scented candle scored last year; or this KFC candle from 2016. Get with the game, McDonald’s marketing department! Viral scented candles weren’t pulled out of Gwynny’s birth canal yesterday.
As for why we’re doing this to ourselves – I can’t think of a better passive-aggressive gift for the slob who has everything.
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