Company increased customer service spending by about 40% after criticism over quality
Profits at the housebuilder Persimmon slipped as it invested in customer service in an attempt to to repair its reputation after criticism over shoddy workmanship and an overreliance on the government’s help-to-buy scheme.
The company said it had increased spending on customer service by about 40% over the first six months of the year and expected to spend an extra £15m on the initiative by the end of 2019.
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