Cute bungalows in Pembrokeshire or £2m London townhouses, property porn is a sticking plaster on the wound of news
According to Alexa, a leading analytics company, the most visited websites last year were those you would expect: Google, YouTube, Facebook, Amazon. (Alexa is owned by Amazon, by the way, which makes sense: Amazon owns everything). But I know I am part of a dedicated group of people who spend a significant amount of time on the internet, not watching behind-the-scenes clips of Broad City – although there is that – but browsing property websites. This is not because I am an investor (cue hysterical laughter), or that I am buying a house. This is pure escapism.
Sites such as Rightmove, Zoopla and Purple Bricks are my weakness; I’m afraid I have a passionate dislike of estate agents – because fool me once, shame on you; fool me 90 times and I will despise you for life – and a key bonus of escapist browsing is not having to deal with them. The properties I am looking at are £2m townhouses in London, or vast open-plan warehouses in Glasgow, or cute bungalows in Pembrokeshire. I can also pass hours on The Modern House and WowHaus, which both advertise places to stay. Recently, I have branched out into stalking lofts in New York and Berlin walk-ups on Google Street View.
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