Bedroom- and kitchen-focused Planning Studio marks firm’s shift to city centres
The UK boss of Ikea has unveiled a spin-off chain of kitchen and bedroom showrooms and described the new high street outlets as the “tip of the iceberg” as it changes its business model to appeal to online shoppers.
The first Ikea Planning Studio opened in central London on Thursday, offering shoppers one-to-one advice sessions, a level of service typically absent from the retailer’s sprawling out-of-town warehouses.
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