Looking for a new Netflix show to watch? Something with a late-capitalist theme, perhaps? Something that leaves you feeling just a little bit empty inside? Well, I have just the series. I recently discovered Stay Here, a property programme with a modern twist. Instead of featuring hard-to-please couples searching for their dream home, Stay Here features a couple of extremely irritating real estate experts, who are helping people optimise their homes for Airbnb. The hosts traverse the US giving homeowners design and marketing tips so they can “succeed in the world of short-term rental”. A sample soundbite: “If you can rebuild it, I can rebrand it.”
What’s so wrong with succeeding in the world of short-term rentals, you may ask? If you listen to Airbnb, the short-term rental market is a brilliant way to foster community, revitalise neighbourhoods, help ordinary folk make ends meet and bring about world peace.
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