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Tuesday, April 30, 2019

'Location, location, lung disease': pollution ads target property market

Citizen-funded campaign to flag up illegal levels of toxic air to London buyers and renters

A citizen-funded advertising campaign against air pollution will target the property market with billboard slogans including “Location, location, lung disease” and “The neighbourhood’s gone to the docs”.

These will be accompanied by online ads and a website where homebuyers and renters in London will be able to look up levels of toxic air for the property they are considering. The campaign will launch in the capital in late May and there are plans to make it nationwide.

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from Property | The Guardian http://bit.ly/2GLIqLI
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