Last minute viewing? Don’t panic!

Picture the scene: you have got someone coming to look around your property Saturday lunchtime, but something’s come up, and you’re desperate to rearrange the viewing. In a word, don’t. Why not? Well, they might just not come back! Read our reasons for not cancelling or rearranging below…

The 24 hour paradigm – A lot can happen in 24 hours. Even if you just rearranged the viewing until the very next morning, a potential buyer can see half a dozen houses in this time, and be already making calls to arrange their mortgage.

Tardiness – Unless they’re already head over heels for your home, most buyers just won’t want to rearrange a time to see your house, especially if it is last minute. Unless you have a genuine reason, they’ll expect you to do it again. Don’t be the canceller.

They could be ‘the one’ – What if your buyer was the person who was going to buy your home, and because of your shifting around, your home has to sit in your agent’s window for another six months? Any viewer is a potential buyer; don’t lose the opportunity to show your home off.

If you are considering rearranging an appointment in the near future, keep this list in mind. Unless your reasoning is something you really can’t cancel, delay that event by half an hour instead of your property viewers. Why delay, when you want to sell?

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: What Happened When the Survey Arrived

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The French know how to do lunch | Brief letters

Wine at lunch | Cleaning products | Words for loo | Moorhens | Brexit soundtracks | The Scottish diet

Re long lunch breaks (Letters, 25 February), I once had lunch in one of the canteens at Airbus in Toulouse. I was astonished to see a couple of colleagues sharing a bottle of wine bought from the canteen. I was even more astonished to see that they didn’t feel the need to finish the bottle and returned it on the tray along with their empty plates.
Phil Thompson
Cairndow, Argyll and Bute

• Having read your article on cleaning (Coming clean, G2, 21 February), I am amazed that I and my family are still alive.
Kate Fearnhead
Morecambe, Lancashire

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Struggling to sell? Just follow my tips to a ‘P’.

We’ve all been there. You know your home is a great catch, you’ve read all the magazines, and you’ve followed all the tips to a T. But it’s still not budging. And to make it worse, Stuart and Lesley’s barn conversion next door was snapped up the first week it hit Rightmove. You’re starting to wonder if you’ll ever see a sold sign hanging out front. So what’s left to do? Instead of following tips to a T, you need to follow them to a P. And that’s three P’s to be precise.

P is for Price

Having the right pricing strategy in place is a great start. Listing for £499,995 seems logical; it looks friendlier sitting just under the big 5, and will position your house as a steal, right? Wrong. Selling a home isn’t easy, but sitting inside as many people’s price brackets as possible is key. The more people that see your home, the more likely it is to sell. A home listed on Rightmove for £500,000 will be included in searches for £500,000-£600,000 as well as £475,000-£500,000. If the same home was priced at £499,995, it would fail to show in the latter bracket. So £5 could be the difference between doubling your potential viewers, and finding the right buyers for your home.

P is for Promotion

Which Rightmove pictures catch your eye? The dimly-lit, awkward looking ones, or the professional lifestyle images? The latter not only look special, they look magazine-worthy, and they tell a story that a buyer wants to be a part of. Now take a read of your house description. Is it something along the lines of: ‘The XYZ Estate Agents are proud to offer this realistically priced, and generously proportioned, detached family home,’? Or maybe it’s littered with lovely generic phrases like, ‘features’, ‘briefly comprising’ and ‘duel-aspect.’ These go-to phrases are simply meaningless, and who drops ‘dual-aspect’ into daily conversation anyway? If the copy isn’t interesting, persuasive and meaningful, your home isn’t going to talk to buyers. And since emotions sell a home, the words and images need to give a warm hello, and a lasting impression, if they are to stand out and be remembered.

P is for Presentation

So you’ve priced the home just right, and the photography and copy have caught people’s attention. Now for the viewings. This is where it gets exciting. Home styling, or how we dress our home ready to impress, is the final hurdle. And without a little help, it’s easy to fall here. Draw your viewers’ eyes to your home’s natural beauty, and show how each room could work for another family is key.

So Price, Promotion and Presentation. Follow these three ‘P’s, and you’ll be passing over the keys in no time. A home is more than just bricks and mortar, to both you and potential buyers; it needs to capture their hearts, as well as their heads.

Sam

The post Struggling to sell? Just follow my tips to a ‘P’. appeared first on Home Truths.

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Struggling to sell? Just follow my tips to a ‘P’.

We’ve all been there. You know your home is a great catch, you’ve read all the magazines, and you’ve followed all the tips to a T. But it’s still not budging. And to make it worse, Stuart and Lesley’s barn conversion next door was snapped up the first week it hit Rightmove. You’re starting to wonder if you’ll ever see a sold sign hanging out front. So what’s left to do? Instead of following tips to a T, you need to follow them to a P. And that’s three P’s to be precise.

P is for Price

Having the right pricing strategy in place is a great start. Listing for £499,995 seems logical; it looks friendlier sitting just under the big 5, and will position your house as a steal, right? Wrong. Selling a home isn’t easy, but sitting inside as many people’s price brackets as possible is key. The more people that see your home, the more likely it is to sell. A home listed on Rightmove for £500,000 will be included in searches for £500,000-£600,000 as well as £475,000-£500,000. If the same home was priced at £499,995, it would fail to show in the latter bracket. So £5 could be the difference between doubling your potential viewers, and finding the right buyers for your home.

P is for Promotion

Which Rightmove pictures catch your eye? The dimly-lit, awkward looking ones, or the professional lifestyle images? The latter not only look special, they look magazine-worthy, and they tell a story that a buyer wants to be a part of. Now take a read of your house description. Is it something along the lines of: ‘The XYZ Estate Agents are proud to offer this realistically priced, and generously proportioned, detached family home,’? Or maybe it’s littered with lovely generic phrases like, ‘features’, ‘briefly comprising’ and ‘duel-aspect.’ These go-to phrases are simply meaningless, and who drops ‘dual-aspect’ into daily conversation anyway? If the copy isn’t interesting, persuasive and meaningful, your home isn’t going to talk to buyers. And since emotions sell a home, the words and images need to give a warm hello, and a lasting impression, if they are to stand out and be remembered.

P is for Presentation

So you’ve priced the home just right, and the photography and copy have caught people’s attention. Now for the viewings. This is where it gets exciting. Home styling, or how we dress our home ready to impress, is the final hurdle. And without a little help, it’s easy to fall here. Draw your viewers’ eyes to your home’s natural beauty, and show how each room could work for another family is key.

So Price, Promotion and Presentation. Follow these three ‘P’s, and you’ll be passing over the keys in no time. A home is more than just bricks and mortar, to both you and potential buyers; it needs to capture their hearts, as well as their heads.

Sam

The post Struggling to sell? Just follow my tips to a ‘P’. appeared first on Home Truths.

from Home Truths https://ift.tt/2tB1p5p
via IFTTT

Struggling to sell? Just follow my tips to a ‘P’.

We’ve all been there. You know your home is a great catch, you’ve read all the magazines, and you’ve followed all the tips to a T. But it’s still not budging. And to make it worse, Stuart and Lesley’s barn conversion next door was snapped up the first week it hit Rightmove. You’re starting to wonder if you’ll ever see a sold sign hanging out front. So what’s left to do? Instead of following tips to a T, you need to follow them to a P. And that’s three P’s to be precise.

P is for Price

Having the right pricing strategy in place is a great start. Listing for £499,995 seems logical; it looks friendlier sitting just under the big 5, and will position your house as a steal, right? Wrong. Selling a home isn’t easy, but sitting inside as many people’s price brackets as possible is key. The more people that see your home, the more likely it is to sell. A home listed on Rightmove for £500,000 will be included in searches for £500,000-£600,000 as well as £475,000-£500,000. If the same home was priced at £499,995, it would fail to show in the latter bracket. So £5 could be the difference between doubling your potential viewers, and finding the right buyers for your home.

P is for Promotion

Which Rightmove pictures catch your eye? The dimly-lit, awkward looking ones, or the professional lifestyle images? The latter not only look special, they look magazine-worthy, and they tell a story that a buyer wants to be a part of. Now take a read of your house description. Is it something along the lines of: ‘The XYZ Estate Agents are proud to offer this realistically priced, and generously proportioned, detached family home,’? Or maybe it’s littered with lovely generic phrases like, ‘features’, ‘briefly comprising’ and ‘duel-aspect.’ These go-to phrases are simply meaningless, and who drops ‘dual-aspect’ into daily conversation anyway? If the copy isn’t interesting, persuasive and meaningful, your home isn’t going to talk to buyers. And since emotions sell a home, the words and images need to give a warm hello, and a lasting impression, if they are to stand out and be remembered.

P is for Presentation

So you’ve priced the home just right, and the photography and copy have caught people’s attention. Now for the viewings. This is where it gets exciting. Home styling, or how we dress our home ready to impress, is the final hurdle. And without a little help, it’s easy to fall here. Draw your viewers’ eyes to your home’s natural beauty, and show how each room could work for another family is key.

So Price, Promotion and Presentation. Follow these three ‘P’s, and you’ll be passing over the keys in no time. A home is more than just bricks and mortar, to both you and potential buyers; it needs to capture their hearts, as well as their heads.

Sam

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