Social media has led to an expensive new houseplant mania
In the 1600s, “tulip mania” gripped the Dutch republic. These exotic new bulbs from Turkey quickly became key status symbols among the highest echelons of society. Prices soon reached eye-watering levels, with single bulbs being sold for 10 times the equivalent of the annual wage for a skilled craftsperson. And we all know what happened next… Now, 400 years later, I wonder if we are seeing the beginnings of a bubble in the world of houseplants. Is this necessarily a bad thing? Here are my thoughts.
As recently as 10 years ago, houseplant availability in Britain was pretty awful, but then Instagram got in on the game with users posting images of some of the amazing and unusual options available, and increasingly stressed-out, nature-starved millennials loved it. Then cool indie start-up stores began popping up in city centres, beating the big out-of-town DIY chains for their sheer selection of plants, and a feverish trend was born.
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