Targeting Female Buyers via Social Media

Recently we discussed how marketing your home for sale via social media can work wonders to sell your home. Success stories have proved its effectiveness, especially the story of Betsy Talbot, who proved that by networking and running her Twitter account to sound like the house was doing the talking, her house was sold within two months of being put on the market. We like these kind of results!

Staying within our theme of targeting the female buyer this month, how can you ensure that you’re successfully marketing your home to females via social media? We’ve put together some great tips:

Listen – Setting up a page about your home means you have to monitor it frequently. Women have been significantly more likely to use social networking sites than men since 2009. In December 2012, 71% of women were users of social networking sites, compared with 62% of men. Answer the questions that they will be asking about your home, and ensure you provide them with a quick response.

Tell them what they want – While still connecting with them, of course. People don’t like to be told what they want, but when selling a home it’s different. Tell them about your fantastic walk in wardrobe and how many dresses they could realistically fit in the cupboard.

Images – Upload the best images of your home, and really sell it to the max. Throw some lifestyle photos in there too; the kitchen being used to prepare tea, the garden on a sunny day with a picnic on the grass. Show women what they can expect when they buy into your home!

Share it – Ensure you tell everyone on your social networks about your page in the local area. One female friend will have dozens of other friends in the local area too; a share is worth it!

Let us know how you get on when marketing your home to females via social media!

Are you following us on Facebook? Join us there for great daily advice and tips!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Guerrilla Marketing ideas to market your home to females

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Targeting Female Buyers via Social Media appeared first on Home Truths.

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Targeting Female Buyers via Social Media

Recently we discussed how marketing your home for sale via social media can work wonders to sell your home. Success stories have proved its effectiveness, especially the story of Betsy Talbot, who proved that by networking and running her Twitter account to sound like the house was doing the talking, her house was sold within two months of being put on the market. We like these kind of results!

Staying within our theme of targeting the female buyer this month, how can you ensure that you’re successfully marketing your home to females via social media? We’ve put together some great tips:

Listen – Setting up a page about your home means you have to monitor it frequently. Women have been significantly more likely to use social networking sites than men since 2009. In December 2012, 71% of women were users of social networking sites, compared with 62% of men. Answer the questions that they will be asking about your home, and ensure you provide them with a quick response.

Tell them what they want – While still connecting with them, of course. People don’t like to be told what they want, but when selling a home it’s different. Tell them about your fantastic walk in wardrobe and how many dresses they could realistically fit in the cupboard.

Images – Upload the best images of your home, and really sell it to the max. Throw some lifestyle photos in there too; the kitchen being used to prepare tea, the garden on a sunny day with a picnic on the grass. Show women what they can expect when they buy into your home!

Share it – Ensure you tell everyone on your social networks about your page in the local area. One female friend will have dozens of other friends in the local area too; a share is worth it!

Let us know how you get on when marketing your home to females via social media!

Are you following us on Facebook? Join us there for great daily advice and tips!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Guerrilla Marketing ideas to market your home to females

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Targeting Female Buyers via Social Media appeared first on Home Truths.

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Foreign buyers snap up Sicilian homes at €1 auction

Houses sell for €1,000 to €25,000 in Sambuca strategy to entice new families

The Sicilian town that put its empty houses up for sale for €1 each to try to reverse its decline, has sold 16 of them to foreign buyers. Though they sold for slightly more than €1.

The local council adopted a strategy in January that has become fashionable in the south of Italy: sell abandoned homes to anyone who wants to move in through an auction starting at €1.

Continue reading...

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UK house prices for April show biggest jump for two years

Prices up 5% in three months to April against a ‘particularly low’ level last year, says Halifax

UK house prices grew in April at the fastest annual rate in more than two years according to figures from Halifax.

The mortgage lender said prices rose by 5% in the three months to April, compared with the same period a year earlier. It is the fastest annual growth rate since February 2017 and is up from 2.6% in the three months to March. Economists had been expecting a 4.5% increase.

Continue reading...

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6 Things to do before Every Viewing

When you first put your home on the market, you may have gone to great lengths to make sure it looked its absolute best for each and every viewing.  Flowers, freshly laundered bedding, sparkling windows and the dog out of the way: everything you could do in fact, to really bowl over your viewers and persuade them that yours is the home they want.

As time goes on, and the viewings become less and less frequent, it’s easy to lose your enthusiasm, and perhaps make less effort for each viewing booked.  After all, it’s a real effort, preparing your home for a viewer, and what’s the point, if they aren’t going to make an offer?

But they might! Every new viewing is a step closer to selling your home, and deserves just as much care and attention as those first few viewings that you found so exciting. To keep you on track, and your house looking great, here are my six tips to do before every viewing.  Cut out the list and keep it on the back of a cupboard door, to make sure every viewer sees your house looking its absolute best:

1. Clean and clear – buyers judge room sizes by how much floor space they can see, and in the kitchen – how much work surface.  Get rid of anything that doesn’t add to the presentation, and that could be distracting to a viewer.  If you’re short of time, grab a washing basket and walk around your house, gathering up anything that shouldn’t be there. Stick it in your car until after the viewing when you have time to sort it out!
2. Get rid of kids and dogs – you’ll feel much more relaxed if you and your viewer have the house to yourselves, and so will they. You can focus on what to say about each room, and the best order to show your home without a child tugging at your leg, or your dog sniffing your guest inappropriately.
3. Freshen up – open windows to let some fresh air in, especially if you have pets, and definitely if you are partial to spicy food. Don’t make the house cold though, it shouldn’t feel chilly as you walk round.
4. Light lamps – take a leaf out of developers’ books, where their showhomes have all the lights on, all the year round. Usually, table lamps are enough to add a cosy glow, and underlighting in the kitchen if you have it.
5. Bedding and towels both need to be freshly laundered. If you’re a busy household with little time to spare, consider keeping a duvet ready dressed with a clean cover to simply pop over each bed just before a viewing. Same with towels – keep some hidden in the airing cupboard just for viewings.
6. Finishing touches – if you have time, fill vases with flowers, or simply with some pretty foliage from the garden.  Pop some relaxing music on low, and get your best smile ready – it’s showtime!Whether it’s your first viewing, or your fifty-first, making sure your viewer feels like the VIP they are is super important if you want to get an offer. Giving them the best experience of your home will make them feel important and relaxed, and so in the positive and happy frame of mind to make an offer to buy your house, and not anyone else’s!

   

What to read next: What’s the Point of a Viewing Rep?

What to do next:  Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post 6 Things to do before Every Viewing appeared first on Home Truths.

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6 Things to do before Every Viewing

When you first put your home on the market, you may have gone to great lengths to make sure it looked its absolute best for each and every viewing.  Flowers, freshly laundered bedding, sparkling windows and the dog out of the way: everything you could do in fact, to really bowl over your viewers and persuade them that yours is the home they want.

As time goes on, and the viewings become less and less frequent, it’s easy to lose your enthusiasm, and perhaps make less effort for each viewing booked.  After all, it’s a real effort, preparing your home for a viewer, and what’s the point, if they aren’t going to make an offer?

But they might! Every new viewing is a step closer to selling your home, and deserves just as much care and attention as those first few viewings that you found so exciting. To keep you on track, and your house looking great, here are my six tips to do before every viewing.  Cut out the list and keep it on the back of a cupboard door, to make sure every viewer sees your house looking its absolute best:

1. Clean and clear – buyers judge room sizes by how much floor space they can see, and in the kitchen – how much work surface.  Get rid of anything that doesn’t add to the presentation, and that could be distracting to a viewer.  If you’re short of time, grab a washing basket and walk around your house, gathering up anything that shouldn’t be there. Stick it in your car until after the viewing when you have time to sort it out!
2. Get rid of kids and dogs – you’ll feel much more relaxed if you and your viewer have the house to yourselves, and so will they. You can focus on what to say about each room, and the best order to show your home without a child tugging at your leg, or your dog sniffing your guest inappropriately.
3. Freshen up – open windows to let some fresh air in, especially if you have pets, and definitely if you are partial to spicy food. Don’t make the house cold though, it shouldn’t feel chilly as you walk round.
4. Light lamps – take a leaf out of developers’ books, where their showhomes have all the lights on, all the year round. Usually, table lamps are enough to add a cosy glow, and underlighting in the kitchen if you have it.
5. Bedding and towels both need to be freshly laundered. If you’re a busy household with little time to spare, consider keeping a duvet ready dressed with a clean cover to simply pop over each bed just before a viewing. Same with towels – keep some hidden in the airing cupboard just for viewings.
6. Finishing touches – if you have time, fill vases with flowers, or simply with some pretty foliage from the garden.  Pop some relaxing music on low, and get your best smile ready – it’s showtime!Whether it’s your first viewing, or your fifty-first, making sure your viewer feels like the VIP they are is super important if you want to get an offer. Giving them the best experience of your home will make them feel important and relaxed, and so in the positive and happy frame of mind to make an offer to buy your house, and not anyone else’s!

   

What to read next: What’s the Point of a Viewing Rep?

What to do next:  Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post 6 Things to do before Every Viewing appeared first on Home Truths.

from Home Truths http://bit.ly/2JpsyRV
via IFTTT

6 Things to do before Every Viewing

When you first put your home on the market, you may have gone to great lengths to make sure it looked its absolute best for each and every viewing.  Flowers, freshly laundered bedding, sparkling windows and the dog out of the way: everything you could do in fact, to really bowl over your viewers and persuade them that yours is the home they want.

As time goes on, and the viewings become less and less frequent, it’s easy to lose your enthusiasm, and perhaps make less effort for each viewing booked.  After all, it’s a real effort, preparing your home for a viewer, and what’s the point, if they aren’t going to make an offer?

But they might! Every new viewing is a step closer to selling your home, and deserves just as much care and attention as those first few viewings that you found so exciting. To keep you on track, and your house looking great, here are my six tips to do before every viewing.  Cut out the list and keep it on the back of a cupboard door, to make sure every viewer sees your house looking its absolute best:

1. Clean and clear – buyers judge room sizes by how much floor space they can see, and in the kitchen – how much work surface.  Get rid of anything that doesn’t add to the presentation, and that could be distracting to a viewer.  If you’re short of time, grab a washing basket and walk around your house, gathering up anything that shouldn’t be there. Stick it in your car until after the viewing when you have time to sort it out!
2. Get rid of kids and dogs – you’ll feel much more relaxed if you and your viewer have the house to yourselves, and so will they. You can focus on what to say about each room, and the best order to show your home without a child tugging at your leg, or your dog sniffing your guest inappropriately.
3. Freshen up – open windows to let some fresh air in, especially if you have pets, and definitely if you are partial to spicy food. Don’t make the house cold though, it shouldn’t feel chilly as you walk round.
4. Light lamps – take a leaf out of developers’ books, where their showhomes have all the lights on, all the year round. Usually, table lamps are enough to add a cosy glow, and underlighting in the kitchen if you have it.
5. Bedding and towels both need to be freshly laundered. If you’re a busy household with little time to spare, consider keeping a duvet ready dressed with a clean cover to simply pop over each bed just before a viewing. Same with towels – keep some hidden in the airing cupboard just for viewings.
6. Finishing touches – if you have time, fill vases with flowers, or simply with some pretty foliage from the garden.  Pop some relaxing music on low, and get your best smile ready – it’s showtime!Whether it’s your first viewing, or your fifty-first, making sure your viewer feels like the VIP they are is super important if you want to get an offer. Giving them the best experience of your home will make them feel important and relaxed, and so in the positive and happy frame of mind to make an offer to buy your house, and not anyone else’s!

   

What to read next: What’s the Point of a Viewing Rep?

What to do next:  Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post 6 Things to do before Every Viewing appeared first on Home Truths.

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