More people to join ‘ultra-rich’ than finish London Marathon

Another 43,000 individuals will amass fortunes of more than $30m by 2023, says report

More people will join the swelling ranks of the “ultra-rich” – with fortunes of more than $30m (£22.7m) – in the next five years than complete the London Marathon next month.

Very wealthy individuals are increasing their fortunes at such a rate that about 42,700 will become ultra-high net worth individuals by 2023, according to a report by the property consultants Knight Frank. Slightly more than 40,000 runners are expected to finish the marathon.

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‘I rented my house to Doctor Who and the Tardis was on my drive’

Would you rent your home to a film crew?

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Is your online property advert too talkative?

The online advert for your property must paint a flawless picture of your home to generate attention. We’ve touched on imagery and brochures, but what if your advert is a bit of a chatterbox? As in, what if your advert just shares too much detail?

It is a common misconception; surely someone interested in a property, wants to know it all? Well, not always. People simply want to know enough detail about a property to decide whether to rule it out, or to go for a viewing. If they are drenched in a sea of text to rival JK Rowling’s first draft of Harry Potter, it is superfluous, very puzzling and can be quite counterproductive. On the other hand, provide too little information, and people will be trying to work it out for themselves. So where is the fine line between providing too much and too little information?

If potential buyers have to scroll continuously down a property listing, this is too much material. If they are looking for anything in particular, they could get frustrated with the massive clump of black words and move on to another listing. If the rest of the property information is perfect, you might get away with it. If not, you’re running the risk of losing peoples interest.

When too much information is provided, there is always the chance of misinformation being provided too. For example, a window is listed as double glazed when it is actually single glazed. Something like this can be used by a buyer to come back to you as being misleading. However, if it wasn’t in the listing in the first place, they could have simply asked about minor details like this at the viewing. If too much information is provided that is really non-essential until the viewing, don’t include it. Buyers don’t need to know minor details until later.

When it comes to too little information, if buyers have to try and guess what’s going at the property, this is a no go. If they have to try and guess what rooms are in the house based on the images and very limited text, this again could tempt people just to look elsewhere.

When it comes to property text, potential buyers need the details that are important. They want to know what the property is like without delving into the depths of the houses’ cupboards or knowing how many plug sockets are in the kitchen. By providing simple detailed information about the house, its location, its size, condition and price, you’re on to a winning listing. Couple the description with floorplans, brochures and fantastic photography, and you’ll have buyers queuing at the door.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: How to make your online property advert work for you

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Is your online property advert too talkative? appeared first on Home Truths.

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Is your online property advert too talkative?

The online advert for your property must paint a flawless picture of your home to generate attention. We’ve touched on imagery and brochures, but what if your advert is a bit of a chatterbox? As in, what if your advert just shares too much detail?

It is a common misconception; surely someone interested in a property, wants to know it all? Well, not always. People simply want to know enough detail about a property to decide whether to rule it out, or to go for a viewing. If they are drenched in a sea of text to rival JK Rowling’s first draft of Harry Potter, it is superfluous, very puzzling and can be quite counterproductive. On the other hand, provide too little information, and people will be trying to work it out for themselves. So where is the fine line between providing too much and too little information?

If potential buyers have to scroll continuously down a property listing, this is too much material. If they are looking for anything in particular, they could get frustrated with the massive clump of black words and move on to another listing. If the rest of the property information is perfect, you might get away with it. If not, you’re running the risk of losing peoples interest.

When too much information is provided, there is always the chance of misinformation being provided too. For example, a window is listed as double glazed when it is actually single glazed. Something like this can be used by a buyer to come back to you as being misleading. However, if it wasn’t in the listing in the first place, they could have simply asked about minor details like this at the viewing. If too much information is provided that is really non-essential until the viewing, don’t include it. Buyers don’t need to know minor details until later.

When it comes to too little information, if buyers have to try and guess what’s going at the property, this is a no go. If they have to try and guess what rooms are in the house based on the images and very limited text, this again could tempt people just to look elsewhere.

When it comes to property text, potential buyers need the details that are important. They want to know what the property is like without delving into the depths of the houses’ cupboards or knowing how many plug sockets are in the kitchen. By providing simple detailed information about the house, its location, its size, condition and price, you’re on to a winning listing. Couple the description with floorplans, brochures and fantastic photography, and you’ll have buyers queuing at the door.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: How to make your online property advert work for you

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Is your online property advert too talkative? appeared first on Home Truths.

from Home Truths https://ift.tt/2Q3D6a7
via IFTTT

Is your online property advert too talkative?

The online advert for your property must paint a flawless picture of your home to generate attention. We’ve touched on imagery and brochures, but what if your advert is a bit of a chatterbox? As in, what if your advert just shares too much detail?

It is a common misconception; surely someone interested in a property, wants to know it all? Well, not always. People simply want to know enough detail about a property to decide whether to rule it out, or to go for a viewing. If they are drenched in a sea of text to rival JK Rowling’s first draft of Harry Potter, it is superfluous, very puzzling and can be quite counterproductive. On the other hand, provide too little information, and people will be trying to work it out for themselves. So where is the fine line between providing too much and too little information?

If potential buyers have to scroll continuously down a property listing, this is too much material. If they are looking for anything in particular, they could get frustrated with the massive clump of black words and move on to another listing. If the rest of the property information is perfect, you might get away with it. If not, you’re running the risk of losing peoples interest.

When too much information is provided, there is always the chance of misinformation being provided too. For example, a window is listed as double glazed when it is actually single glazed. Something like this can be used by a buyer to come back to you as being misleading. However, if it wasn’t in the listing in the first place, they could have simply asked about minor details like this at the viewing. If too much information is provided that is really non-essential until the viewing, don’t include it. Buyers don’t need to know minor details until later.

When it comes to too little information, if buyers have to try and guess what’s going at the property, this is a no go. If they have to try and guess what rooms are in the house based on the images and very limited text, this again could tempt people just to look elsewhere.

When it comes to property text, potential buyers need the details that are important. They want to know what the property is like without delving into the depths of the houses’ cupboards or knowing how many plug sockets are in the kitchen. By providing simple detailed information about the house, its location, its size, condition and price, you’re on to a winning listing. Couple the description with floorplans, brochures and fantastic photography, and you’ll have buyers queuing at the door.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: How to make your online property advert work for you

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Is your online property advert too talkative? appeared first on Home Truths.

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When should I start worrying about my house sale?

It’s a good question. Do you start worrying after a few weeks of marketing without an offer on your house? Or should you be patient and stick with your agent and price for six months or more?

At HomeTruths, we see so many sellers who have been on the market for over a year; our record so far is a couple who had been trying to sell consistently for six years!  It’s true that the longer your property is on the market, the less desirable it is to a buyer, and the less confidence your agent will have that he can achieve any figure close to your asking price.  It’s therefore really important that your strategy in the first 6-8 weeks is as well thought out, planned and confident.

Here are my 5 golden rules for making sure you don’t get to worrying stage:

1. Choose the right agent based on marketing skills, enthusiasm and a high fee – he’ll earn it;
   .
2. Once you’ve decided on your asking price, stick to it.  So long as it’s well-researched and realistic, of course. Make sure it’s a nice round figure, and don’t drop it – be confident;
   .
3. Have the best photography and brochure you possibly can.  Be pedantic, beg and bully until you get the best.  Your house MUST stand out in a pile of also-rans;
   .
4. Commission a home stager to give your house a once-over. Even if you and your friends think it’s immaculate, you need independent, professional advice at this crucial time.
   .
5. Communication, communication, communication! Call your agent every week.  Obtain written feedback from viewings, ask for your Rightmove Property Performance report each week and monitor the activity generated.

Follow my 5 golden rules, and you should sell within 8 – 12 weeks.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

 

What to read next: Your Rightmove Property Performance Report

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post When should I start worrying about my house sale? appeared first on Home Truths.

from Home Truths https://ift.tt/2LoIGAn
via IFTTT

When should I start worrying about my house sale?

It’s a good question. Do you start worrying after a few weeks of marketing without an offer on your house? Or should you be patient and stick with your agent and price for six months or more?

At HomeTruths, we see so many sellers who have been on the market for over a year; our record so far is a couple who had been trying to sell consistently for six years!  It’s true that the longer your property is on the market, the less desirable it is to a buyer, and the less confidence your agent will have that he can achieve any figure close to your asking price.  It’s therefore really important that your strategy in the first 6-8 weeks is as well thought out, planned and confident.

Here are my 5 golden rules for making sure you don’t get to worrying stage:

1. Choose the right agent based on marketing skills, enthusiasm and a high fee – he’ll earn it;
   .
2. Once you’ve decided on your asking price, stick to it.  So long as it’s well-researched and realistic, of course. Make sure it’s a nice round figure, and don’t drop it – be confident;
   .
3. Have the best photography and brochure you possibly can.  Be pedantic, beg and bully until you get the best.  Your house MUST stand out in a pile of also-rans;
   .
4. Commission a home stager to give your house a once-over. Even if you and your friends think it’s immaculate, you need independent, professional advice at this crucial time.
   .
5. Communication, communication, communication! Call your agent every week.  Obtain written feedback from viewings, ask for your Rightmove Property Performance report each week and monitor the activity generated.

Follow my 5 golden rules, and you should sell within 8 – 12 weeks.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

 

What to read next: Your Rightmove Property Performance Report

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post When should I start worrying about my house sale? appeared first on Home Truths.

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