What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the seach box.  When your property appears in the list, what does your summary say?  Is it a wordy description full of agent-speak, or a snappy attention-grabbing headline? Compare it with your competitors in the list.  Does yours stand out?

Check out these examples:

Lovely description, whilst wordy, it includes a real sense of rural lifestyle: “the odd baa from the sheep”.  Lovely.

Compare the last description with this one: full of agent-speak – “versatile living accommodation” – and the elipses indicates it’s just a cut and paste job from the main description.  Very lazy.

Ouch!  Capitals are rude and very shouty – DON’T USE THEM! This ad stands out for all the wrong reasons.

Ok, I know I said no capitals, but here’s an example of how they can work.  Great prose: “a chance to own a truly historic home”, and a great strapline – “You can’t top this”.  Add a great dusk photograph, and you have a beautifully atmospheric listing.  Just begs to be clicked on!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

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England needs 3m new social homes by 2040, says cross-party report https://t.co/zN9J6Ls8rL Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/eLmKfiYyW9

England needs 3m new social homes by 2040, says cross-party report https://t.co/zN9J6Ls8rL Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/eLmKfiYyW9 (via Twitter http://twitter.com/conveyandmove/status/1082444597995941889)

England needs 3m new social homes by 2040, says cross-party report

Commission including Sayeeda Warsi and Ed Miliband has been researching ways to tackle housing crisis

• ‘Bounced from place to place’: the unsettled lives of housing crisis victims
  

England must launch the biggest council and social house building drive in its history to rescue millions of people from a future in dangerous, overcrowded or unsuitable homes, a cross-party commission has told the government.

More than 3m new social homes are needed in the next 20 years, more than were built in the two decades after the end of the second world war, according to a year-long housing commission launched in the wake of the Grenfell Tower disaster. Its commissioners include the former Conservative party chair, Sayeeda Warsi, the former Labour leader Ed Miliband and the former Conservative Treasury minister and Goldman Sachs chief economist Lord Jim O’Neill.

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Chain Progression: https://t.co/CM9di0fH6B via @YouTube

Chain Progression: https://t.co/CM9di0fH6B via @YouTube (via Twitter http://twitter.com/conveyandmove/status/1082350025789853696)

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A snail mail tale

I called an estate agent today to assess, for my client, the way they handled my request (we do this often at HomeTruths – see Mystery Shopping).   I explained that I had seen a property on their online listing and asked if they could send me the brochure.  The lady duly took my contact details and said she’d email me the brochure.  Whoa……  I told her that I really needed them sending by post (making up some story about my printer not working).  “But you’ve missed tonight’s post!” she protested.  I reassured her that an extra day would be fine.  She conceded with an embarrassed laugh, promising to put it in the “snail mail”, as she called it.

After putting the phone down, I looked again at the online brochure on my screen, and wondered why she thought I would want this same digital brochure emailing to me?  Surely, when a buyer calls and requests a brochure, they would have already been online and what they want is something more?

One last thought: given that the average brochure print run is 50-100, what on earth do these agents do with all the brochures?!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

The post A snail mail tale appeared first on Home Truths.

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A snail mail tale

I called an estate agent today to assess, for my client, the way they handled my request (we do this often at HomeTruths – see Mystery Shopping).   I explained that I had seen a property on their online listing and asked if they could send me the brochure.  The lady duly took my contact details and said she’d email me the brochure.  Whoa……  I told her that I really needed them sending by post (making up some story about my printer not working).  “But you’ve missed tonight’s post!” she protested.  I reassured her that an extra day would be fine.  She conceded with an embarrassed laugh, promising to put it in the “snail mail”, as she called it.

After putting the phone down, I looked again at the online brochure on my screen, and wondered why she thought I would want this same digital brochure emailing to me?  Surely, when a buyer calls and requests a brochure, they would have already been online and what they want is something more?

One last thought: given that the average brochure print run is 50-100, what on earth do these agents do with all the brochures?!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

The post A snail mail tale appeared first on Home Truths.

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