5 Ways to Keep Your Agent Onside

It’s very tempting when the market is difficult to blame your estate agent, especially when you doubt they are actually doing anything proactive to sell your house. But however inclined you might feel to bawl them out, it’s vital that you keep them ‘onside’ and the relationship as strong as possible, if you want to sell your house for the best possible price. Here are my five tips for keeping your agent sweet, and trying hard to sell your house.

1 . Keep in contact often, but non-confrontational. Find an excuse to call them about something insignificant, like “I just called you to warn you that the garden gate is sticking” so that they don’t start avoiding your calls. Keep your tone upbeat and cheerful so that each conversation is positive.

2. Ask their advice– it will make your agent feel important if you make it clear your value their advice, so ask something you want to implement anyway, like “I’m thinking about painting my front door dark blue; what do you think?”

3. Get to know the other members of the team– pop into the office every now and again with a smile and if appropriate, cakes! A sunny disposition and treats go a long way to making sure the whole team is on your side.

4. Take them into your confidence and tell them your motivation for moving. Understanding what is behind your move and how important it is to you and your family, will really help their motivation in turn to helping you sell.

5. Thank them for every viewing they book– people respond well to praise, and telling them that you know they are doing everything they can for you, and how much you appreciate it will make them want to do their best to help you sell.

Keeping your agent on your side is so important, especially in this difficult market when many vendors are holding their agents to account for a lack of viewings.  Avoid being on the “vendors I don’t want to talk to” list by treating your agent with respect and kindness, and they will, in turn, help you sell your house.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Some estate agent jokes for Saturday

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

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5 Ways to Keep Your Agent Onside

It’s very tempting when the market is difficult to blame your estate agent, especially when you doubt they are actually doing anything proactive to sell your house. But however inclined you might feel to bawl them out, it’s vital that you keep them ‘onside’ and the relationship as strong as possible, if you want to sell your house for the best possible price. Here are my five tips for keeping your agent sweet, and trying hard to sell your house.

1 . Keep in contact often, but non-confrontational. Find an excuse to call them about something insignificant, like “I just called you to warn you that the garden gate is sticking” so that they don’t start avoiding your calls. Keep your tone upbeat and cheerful so that each conversation is positive.

2. Ask their advice– it will make your agent feel important if you make it clear your value their advice, so ask something you want to implement anyway, like “I’m thinking about painting my front door dark blue; what do you think?”

3. Get to know the other members of the team– pop into the office every now and again with a smile and if appropriate, cakes! A sunny disposition and treats go a long way to making sure the whole team is on your side.

4. Take them into your confidence and tell them your motivation for moving. Understanding what is behind your move and how important it is to you and your family, will really help their motivation in turn to helping you sell.

5. Thank them for every viewing they book– people respond well to praise, and telling them that you know they are doing everything they can for you, and how much you appreciate it will make them want to do their best to help you sell.

Keeping your agent on your side is so important, especially in this difficult market when many vendors are holding their agents to account for a lack of viewings.  Avoid being on the “vendors I don’t want to talk to” list by treating your agent with respect and kindness, and they will, in turn, help you sell your house.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Some estate agent jokes for Saturday

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

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Rogue landlords: 90% of local authorities fail to issue fines https://t.co/NX7lgJ64mb Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM

Rogue landlords: 90% of local authorities fail to issue fines https://t.co/NX7lgJ64mb Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM (via Twitter http://twitter.com/conveyandmove/status/1067936713895489537)

Rogue landlords: 90% of local authorities fail to issue fines

FoI responses from 293 English councils reveal string of weaknesses in private rented market law

Almost 90% of local authorities failed to use new powers to fine rogue landlords last year, in the latest finding to suggest tenants are being failed by a lax enforcement regime.

It follows a Guardian and ITV News investigation in October, which revealed a string of weaknesses in the legislation governing the private rented market and which also raised questions about the rigour with which certain councils pursued any offenders.

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Step inside Dusty Springfield’s old home https://t.co/j2XApUlT7S #estate agents Nottingham

Step inside Dusty Springfield’s old home https://t.co/j2XApUlT7S #estate agents Nottingham (via Twitter http://twitter.com/conveyandmove/status/1067805928194490368)

Step inside Dusty Springfield’s old home

The sixties pop icon's former property is listed for sale on the market.

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12 Guerrilla Marketing Tips to Help You Sell

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, and consumers are targeted in unexpected ways and places.

There’s a lot that estate agents could learn about guerrilla marketing techniques, and how to apply them to selling houses.  In this still-tough market, sellers need all the help they can get.  But don’t leave it to your agent; there’s plenty that you can do to give yourself the best possible chance to attract interest and beat the competition.  Here’s twelve guerrilla marketing tips to get you started:

1. If you have an unusual feature, design or story about your house, try to generate free PR by getting onto local radio or in the press.

2. Offer a financial referral incentive to all on your email contact list, and ask them all to pass it on. Make it a really worthwhile reward – several thousands of pounds – to make sure they get excited about it.

3. Leave your brochure between the pages of some of your used magazines, and then take them to doctors’ and dentists’ surgeries for their waiting rooms.

4. Attach a lidded, waterproof brochure box to your for sale sign so people can help themselves to your brochures when they are driving or walking past.

5. Your largest employers in the area will probably have noticeboards where you can pin a brochure, or at least an index card..

6. Put your asking price on your for sale board. This particularly works well on a busy road, or on the rear fence of a house that backs on to a playing field or park.

7. Have some small postcards printed with your property details and contact information; wherever you go, make sure you have some with you and can leave them in appropriate places.

8. Calculate the price per square foot of your house, and compare it to your competition; if it is favourable, print a table showing how you rank and make it available to buyers.

9. If you have a family house, make sure any children are well catered for, and encourage them to play on swings, slides, trampolines etc, leaving their parents free to look around in peace.  Pester power can work a treat!

10. Follow the developers’ lead, and place some signs around the house detailing appliances and any other features, such as pull-down loft ladders and garage door remote switches. Men in particular, love any gadgets, and it gives them permission to try them out.

11. Ask your friends and neighbours to write some nice testimonials about the house, the neighbours and the village or town. Leave these printed out on the table for them to take with them. Include any interesting local stories and famous or celebrity residents.

12. Facebook sites are really easy to create – make one to showcase your house complete with local information, photographs, details about local stories and famous neighbours etc. Share the link with your email list, and add it to any marketing.

The message here is, don’t leave it all to your estate agent – there’s so much you can do. At the very least, you’ll feel that you have taken back some control of the marketing of your property – and at best, you might just find yourself a buyer!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Is your marketing strategy working?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

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