12 Guerrilla Marketing Tips to Help You Sell

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, and consumers are targeted in unexpected ways and places.

There’s a lot that estate agents could learn about guerrilla marketing techniques, and how to apply them to selling houses.  In this still-tough market, sellers need all the help they can get.  But don’t leave it to your agent; there’s plenty that you can do to give yourself the best possible chance to attract interest and beat the competition.  Here’s twelve guerrilla marketing tips to get you started:

1. If you have an unusual feature, design or story about your house, try to generate free PR by getting onto local radio or in the press.

2. Offer a financial referral incentive to all on your email contact list, and ask them all to pass it on. Make it a really worthwhile reward – several thousands of pounds – to make sure they get excited about it.

3. Leave your brochure between the pages of some of your used magazines, and then take them to doctors’ and dentists’ surgeries for their waiting rooms.

4. Attach a lidded, waterproof brochure box to your for sale sign so people can help themselves to your brochures when they are driving or walking past.

5. Your largest employers in the area will probably have noticeboards where you can pin a brochure, or at least an index card..

6. Put your asking price on your for sale board. This particularly works well on a busy road, or on the rear fence of a house that backs on to a playing field or park.

7. Have some small postcards printed with your property details and contact information; wherever you go, make sure you have some with you and can leave them in appropriate places.

8. Calculate the price per square foot of your house, and compare it to your competition; if it is favourable, print a table showing how you rank and make it available to buyers.

9. If you have a family house, make sure any children are well catered for, and encourage them to play on swings, slides, trampolines etc, leaving their parents free to look around in peace.  Pester power can work a treat!

10. Follow the developers’ lead, and place some signs around the house detailing appliances and any other features, such as pull-down loft ladders and garage door remote switches. Men in particular, love any gadgets, and it gives them permission to try them out.

11. Ask your friends and neighbours to write some nice testimonials about the house, the neighbours and the village or town. Leave these printed out on the table for them to take with them. Include any interesting local stories and famous or celebrity residents.

12. Facebook sites are really easy to create – make one to showcase your house complete with local information, photographs, details about local stories and famous neighbours etc. Share the link with your email list, and add it to any marketing.

The message here is, don’t leave it all to your estate agent – there’s so much you can do. At the very least, you’ll feel that you have taken back some control of the marketing of your property – and at best, you might just find yourself a buyer!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Is your marketing strategy working?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post 12 Guerrilla Marketing Tips to Help You Sell appeared first on Home Truths.

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12 Guerrilla Marketing Tips to Help You Sell

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, and consumers are targeted in unexpected ways and places.

There’s a lot that estate agents could learn about guerrilla marketing techniques, and how to apply them to selling houses.  In this still-tough market, sellers need all the help they can get.  But don’t leave it to your agent; there’s plenty that you can do to give yourself the best possible chance to attract interest and beat the competition.  Here’s twelve guerrilla marketing tips to get you started:

1. If you have an unusual feature, design or story about your house, try to generate free PR by getting onto local radio or in the press.

2. Offer a financial referral incentive to all on your email contact list, and ask them all to pass it on. Make it a really worthwhile reward – several thousands of pounds – to make sure they get excited about it.

3. Leave your brochure between the pages of some of your used magazines, and then take them to doctors’ and dentists’ surgeries for their waiting rooms.

4. Attach a lidded, waterproof brochure box to your for sale sign so people can help themselves to your brochures when they are driving or walking past.

5. Your largest employers in the area will probably have noticeboards where you can pin a brochure, or at least an index card..

6. Put your asking price on your for sale board. This particularly works well on a busy road, or on the rear fence of a house that backs on to a playing field or park.

7. Have some small postcards printed with your property details and contact information; wherever you go, make sure you have some with you and can leave them in appropriate places.

8. Calculate the price per square foot of your house, and compare it to your competition; if it is favourable, print a table showing how you rank and make it available to buyers.

9. If you have a family house, make sure any children are well catered for, and encourage them to play on swings, slides, trampolines etc, leaving their parents free to look around in peace.  Pester power can work a treat!

10. Follow the developers’ lead, and place some signs around the house detailing appliances and any other features, such as pull-down loft ladders and garage door remote switches. Men in particular, love any gadgets, and it gives them permission to try them out.

11. Ask your friends and neighbours to write some nice testimonials about the house, the neighbours and the village or town. Leave these printed out on the table for them to take with them. Include any interesting local stories and famous or celebrity residents.

12. Facebook sites are really easy to create – make one to showcase your house complete with local information, photographs, details about local stories and famous neighbours etc. Share the link with your email list, and add it to any marketing.

The message here is, don’t leave it all to your estate agent – there’s so much you can do. At the very least, you’ll feel that you have taken back some control of the marketing of your property – and at best, you might just find yourself a buyer!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Is your marketing strategy working?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post 12 Guerrilla Marketing Tips to Help You Sell appeared first on Home Truths.

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This month’s most unusual property listings https://t.co/AHLzXYd3hn #estate agents Nottingham

This month’s most unusual property listings https://t.co/AHLzXYd3hn #estate agents Nottingham (via Twitter http://twitter.com/conveyandmove/status/1067444709470146560)

This month’s most unusual property listings

Take a look at some of the quirkiest homes for sale on Rightmove.

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I couldn’t use my Wyevale garden centre gift card after Dobbies took it over

I was shocked when I couldn’t use spend £150 voucher locally and was told to travel miles away

I am a keen gardener and was fortunate to receive more than £150-worth of Wyevale garden centres gift cards for my recent summer birthday. I had specified that retailer as there has been a large one near my home for many years. However, when I visited last weekend I was shocked to see that it is now a Dobbies garden centre.

I was finally told that I could not use the cards there but that I could do so at other centres. However, the three “relatively” near me are a considerable drive away. This all seems unfair as it is hardly my fault that the company has changed hands.

Continue reading...

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Headlines that grab

Headlines are meant to command your attention.  Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of glossy magazines as they sit on the shelves, all fighting for our attention.

The same is true for property marketing.  Too often are houses listed on Rightmove and the other property portals with the main description simply lifted and inserted on the summary page.  So we get flat descriptions with ellipses, as they haven’t been written to fit the summary, so overflow.  Take a look at this prime example of a yawn-inducing ‘summary’:

A modern link detached 3 bedroom family home, situated in a corner position, located in this popular village. The property also offers a stylish kitchen, cloakroom, spacious living room and conservatory overlooking the rear garden. Further attributes include a garage,…

Much better to have a simple and punchy headline of no more than 15 – 20 words that tells the buyer straight away why they need to book a viewing.

Here’s a list of some headlines – some better than others – but all better than a wordy description that nobody will read:

A good effort:

• Luxury period living with 21st Century refinements

• A superb architect designed house enjoying far-reaching panoramic views over Lake Windermere and the stunning backdrop of the Lakeland Fells

• A cosy cottage nestled in a beautiful quiet backwater

A bit of punch:

• Make as much noise as you want

• Possibly Norfolk’s finest coastal property

• Welcome to paradise

Finally, some great examples from our friends at Pink and Black in Oxford:

• Handsome farmhouse with lots of toys and plenty of land for the aspiring smallholder

• If you are looking for a view it doesn’t get much better than this. With a tantilising touch of Tuscany, if the tree-lined drive hasn’t sold it to you, the 4 acres of grounds will.

• A great combination of work and home life: a true home in every sense
• Like a Saville Row suit, this house has been created to last the test of time.

Some pointers to make sure your headline beats the competition:

Use individual and unusual words – forget ‘spacious’ and ‘well-presented’, and go for adjectives that will really grab our buyer.

Capture the essence – what is it that is unique and special about your home?

Keep it short – with the exception of the Tuscany headline above, all the others are less than around 20 words.

Struggling to create a catchy headline?  Email me with a link to your property advert, and I’ll see if I can help.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: 10 quick staging tips

The post Headlines that grab appeared first on Home Truths.

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Headlines that grab

Headlines are meant to command your attention.  Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of glossy magazines as they sit on the shelves, all fighting for our attention.

The same is true for property marketing.  Too often are houses listed on Rightmove and the other property portals with the main description simply lifted and inserted on the summary page.  So we get flat descriptions with ellipses, as they haven’t been written to fit the summary, so overflow.  Take a look at this prime example of a yawn-inducing ‘summary’:

A modern link detached 3 bedroom family home, situated in a corner position, located in this popular village. The property also offers a stylish kitchen, cloakroom, spacious living room and conservatory overlooking the rear garden. Further attributes include a garage,…

Much better to have a simple and punchy headline of no more than 15 – 20 words that tells the buyer straight away why they need to book a viewing.

Here’s a list of some headlines – some better than others – but all better than a wordy description that nobody will read:

A good effort:

• Luxury period living with 21st Century refinements

• A superb architect designed house enjoying far-reaching panoramic views over Lake Windermere and the stunning backdrop of the Lakeland Fells

• A cosy cottage nestled in a beautiful quiet backwater

A bit of punch:

• Make as much noise as you want

• Possibly Norfolk’s finest coastal property

• Welcome to paradise

Finally, some great examples from our friends at Pink and Black in Oxford:

• Handsome farmhouse with lots of toys and plenty of land for the aspiring smallholder

• If you are looking for a view it doesn’t get much better than this. With a tantilising touch of Tuscany, if the tree-lined drive hasn’t sold it to you, the 4 acres of grounds will.

• A great combination of work and home life: a true home in every sense
• Like a Saville Row suit, this house has been created to last the test of time.

Some pointers to make sure your headline beats the competition:

Use individual and unusual words – forget ‘spacious’ and ‘well-presented’, and go for adjectives that will really grab our buyer.

Capture the essence – what is it that is unique and special about your home?

Keep it short – with the exception of the Tuscany headline above, all the others are less than around 20 words.

Struggling to create a catchy headline?  Email me with a link to your property advert, and I’ll see if I can help.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: 10 quick staging tips

The post Headlines that grab appeared first on Home Truths.

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