At 55, my brother said I was too old to get a mortgage https://t.co/EQJbPr2ycw Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM (via Twitter http://twitter.com/conveyandmove/status/1066954074384490496)
Sunday, November 25, 2018
How many photos is too many?
A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?”
“How many do you have?” I asked him.
“77” came the reply.
Yes, if you’re wondering, 77 photos is too many. Around 57 too many, in fact!
There’s a great marketer’s saying that goes, “Sell the sizzle, not the sausage”, and that’s very relevant here. What it means is, don’t try to show the buyer everything, all at once. If you have 77 photographs of your home online, coupled with 1000 words of description, why would a buyer need to view your home? They can decide whether or not your home is of interest to them, from the comfort of their armchair, based on your photography alone.
Keep a little back; tease your buyer and pique their interest. Here’s a few tips on how to hook their attention, and encourage them to view your home:
- Don’t post too many photographs: 12 – 20 images is plenty, you really don’t need any more.
- Try to make a third of your photographs lifestyle images; in other words, stylish pictures of interesting features of your home, close-up. Perhaps a garden table dressed with a bottle of wine and some glasses, a candlelit dining table, or flowers on a hallway table. These kind of images snag a buyer’s attention and give them the clues they need that your home may be what they are looking for.
- Keep your copy brief and snappy: use bullet points for your main features, and short, interesting sentences for a brief description.
- Don’t let your agent use a long description online, as your buyer may well have to scroll down several times before they even reach your brochure link. Keep the copy to no more than a screen’s depth.
What to read next: Your photos need naming!What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets
The post How many photos is too many? appeared first on Home Truths.
from Home Truths https://ift.tt/2r5AGMX
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How many photos is too many?
A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?”
“How many do you have?” I asked him.
“77” came the reply.
Yes, if you’re wondering, 77 photos is too many. Around 57 too many, in fact!
There’s a great marketer’s saying that goes, “Sell the sizzle, not the sausage”, and that’s very relevant here. What it means is, don’t try to show the buyer everything, all at once. If you have 77 photographs of your home online, coupled with 1000 words of description, why would a buyer need to view your home? They can decide whether or not your home is of interest to them, from the comfort of their armchair, based on your photography alone.
Keep a little back; tease your buyer and pique their interest. Here’s a few tips on how to hook their attention, and encourage them to view your home:
- Don’t post too many photographs: 12 – 20 images is plenty, you really don’t need any more.
- Try to make a third of your photographs lifestyle images; in other words, stylish pictures of interesting features of your home, close-up. Perhaps a garden table dressed with a bottle of wine and some glasses, a candlelit dining table, or flowers on a hallway table. These kind of images snag a buyer’s attention and give them the clues they need that your home may be what they are looking for.
- Keep your copy brief and snappy: use bullet points for your main features, and short, interesting sentences for a brief description.
- Don’t let your agent use a long description online, as your buyer may well have to scroll down several times before they even reach your brochure link. Keep the copy to no more than a screen’s depth.
What to read next: Your photos need naming!What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets
The post How many photos is too many? appeared first on Home Truths.
from Home Truths https://ift.tt/2r5AGMX
via IFTTT
How many photos is too many?
A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?”
“How many do you have?” I asked him.
“77” came the reply.
Yes, if you’re wondering, 77 photos is too many. Around 57 too many, in fact!
There’s a great marketer’s saying that goes, “Sell the sizzle, not the sausage”, and that’s very relevant here. What it means is, don’t try to show the buyer everything, all at once. If you have 77 photographs of your home online, coupled with 1000 words of description, why would a buyer need to view your home? They can decide whether or not your home is of interest to them, from the comfort of their armchair, based on your photography alone.
Keep a little back; tease your buyer and pique their interest. Here’s a few tips on how to hook their attention, and encourage them to view your home:
- Don’t post too many photographs: 12 – 20 images is plenty, you really don’t need any more.
- Try to make a third of your photographs lifestyle images; in other words, stylish pictures of interesting features of your home, close-up. Perhaps a garden table dressed with a bottle of wine and some glasses, a candlelit dining table, or flowers on a hallway table. These kind of images snag a buyer’s attention and give them the clues they need that your home may be what they are looking for.
- Keep your copy brief and snappy: use bullet points for your main features, and short, interesting sentences for a brief description.
- Don’t let your agent use a long description online, as your buyer may well have to scroll down several times before they even reach your brochure link. Keep the copy to no more than a screen’s depth.
What to read next: Your photos need naming!What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets
The post How many photos is too many? appeared first on Home Truths.
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Taking pride in the magic of the shed | Brief letters
Sheds | Crickhowell High Street | Question Time | Cuban doctors
from Home And Garden | The Guardian https://ift.tt/2P2At6X
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“What is it with men and their sheds?” So asks Rhik Samadder (G2, 21 November). Why doesn’t he ask some of the 11,424 members of the UK Men’s Sheds organisation? I have the privilege of being the treasurer of the Shed in this village – one of 476 in the UK – with over 20 members. It is a thriving community hub offering skills and social support to local men aged 18 to 108. He is welcome to visit us at any time but warn him that he won’t find any “coddled, crackpot hobbyism” or indeed anyone “absconding from domestic duty”.
Dr Derek Middlemiss
Collingham, Nottinghamshire
• No, Rhik, it’s not “always a man in his shed”. Just Google women and sheds and be amazed. It’s almost 20 years since an entire section of one of my books was called “Shed” because it was written in my shed and was about my shed. I still cannot believe there are men out there who claim this magical space for their gender alone.
Geraldine Monk
Affiliated poet, Centre for Poetry and Poetics, University of Sheffield
from Home And Garden | The Guardian https://ift.tt/2P2At6X
via IFTTT
Taking pride in the magic of the shed | Brief letters
Sheds | Crickhowell High Street | Question Time | Cuban doctors
from Property | The Guardian https://ift.tt/2P2At6X
via IFTTT
“What is it with men and their sheds?” So asks Rhik Samadder (G2, 21 November). Why doesn’t he ask some of the 11,424 members of the UK Men’s Sheds organisation? I have the privilege of being the treasurer of the Shed in this village – one of 476 in the UK – with over 20 members. It is a thriving community hub offering skills and social support to local men aged 18 to 108. He is welcome to visit us at any time but warn him that he won’t find any “coddled, crackpot hobbyism” or indeed anyone “absconding from domestic duty”.
Dr Derek Middlemiss
Collingham, Nottinghamshire
• No, Rhik, it’s not “always a man in his shed”. Just Google women and sheds and be amazed. It’s almost 20 years since an entire section of one of my books was called “Shed” because it was written in my shed and was about my shed. I still cannot believe there are men out there who claim this magical space for their gender alone.
Geraldine Monk
Affiliated poet, Centre for Poetry and Poetics, University of Sheffield
from Property | The Guardian https://ift.tt/2P2At6X
via IFTTT
Taking pride in the magic of the shed | Brief letters https://t.co/bMbWkfJF1m Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM
Taking pride in the magic of the shed | Brief letters https://t.co/bMbWkfJF1m Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM (via Twitter http://twitter.com/conveyandmove/status/1066736084976091136)
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