Where’s Your Fold?

No, I’m not being personal, I’m talking about your online property advert!

Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the page.  Web developers call this ‘above the fold’ and it receives far more traffic than the bottom section of the webpage.

If your agent has included, as he should have done, a link to the pdf of your brochure, on Rightmove this link will appear at the bottom.  If there is reams and reams of description about your house, a buyer may have two scroll down two, three or more times before they even come to it.  Most will just not bother, statistics tell us, and your lovely brochure will go unnoticed.

The solution is easy: ask your agent to chop down your description until you can see your brochure link without scrolling down.  It appears just above your EPC (energy performance certificate) so edit your copy carefully until you estimate it fits here nicely.  Then send the revised description to your agent, and ask them to update the portals accordingly.

Don’t worry about this loss of description; your online advert is not the place to go into detail about what your property has; think of it as a newspaper advert, and only include a brief but punchy write up that will tempt your buyer to pick up the phone and book a viewing; after all, that really is the purpose of your online advert, isn’t it?

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next – Three simple things you can do today to get more viewings 

What to do next:  Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Where’s Your Fold? appeared first on Home Truths.

from Home Truths https://ift.tt/2qWpn9R
via IFTTT

Where’s Your Fold?

No, I’m not being personal, I’m talking about your online property advert!

Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the page.  Web developers call this ‘above the fold’ and it receives far more traffic than the bottom section of the webpage.

If your agent has included, as he should have done, a link to the pdf of your brochure, on Rightmove this link will appear at the bottom.  If there is reams and reams of description about your house, a buyer may have two scroll down two, three or more times before they even come to it.  Most will just not bother, statistics tell us, and your lovely brochure will go unnoticed.

The solution is easy: ask your agent to chop down your description until you can see your brochure link without scrolling down.  It appears just above your EPC (energy performance certificate) so edit your copy carefully until you estimate it fits here nicely.  Then send the revised description to your agent, and ask them to update the portals accordingly.

Don’t worry about this loss of description; your online advert is not the place to go into detail about what your property has; think of it as a newspaper advert, and only include a brief but punchy write up that will tempt your buyer to pick up the phone and book a viewing; after all, that really is the purpose of your online advert, isn’t it?

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next – Three simple things you can do today to get more viewings 

What to do next:  Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

The post Where’s Your Fold? appeared first on Home Truths.

from Home Truths https://ift.tt/2qWpn9R
via IFTTT

A guide to buying commercial property https://t.co/9iBg3HjkLj #conveymove #estateagentsnottingham https://t.co/GmjoJxU3bM

A guide to buying commercial property https://t.co/9iBg3HjkLj #conveymove #estateagentsnottingham https://t.co/GmjoJxU3bM (via Twitter http://twitter.com/conveyandmove/status/1065110578782498822)

A guide to buying commercial property Nottingham Estate Agents

Are you thinking about moving your business? OnTheMarket.com reveals 10 factors to consider when buying commercial property Buying commercial property can be a sensible option for those who run a small or medium-sized business. In fact, at a time when other types of property investment, such as the buy-to-let sector, are looking less attractive than […]

The post A guide to buying commercial property appeared first on OnTheMarket.com blog.

from OnTheMarket.com blog https://ift.tt/2mE5aFg
via IFTTT

Time to get out of the outhouse: what is it with men and their sheds? https://t.co/PCKNYsnbWK Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM

Time to get out of the outhouse: what is it with men and their sheds? https://t.co/PCKNYsnbWK Solicitors & Estate Agents In One Just £899 + vat .. https://t.co/GmjoJxU3bM (via Twitter http://twitter.com/conveyandmove/status/1064946051289882624)

Time to get out of the outhouse: what is it with men and their sheds?

A DJ has been broadcasting from one for 44 years; George RR Martin has holed up in his; and then there’s David Cameron’s luxury hut. But sheds are supposed to house lawnmowers not thwarted dreams

Deke Duncan, an amateur DJ who has spent 44 years broadcasting to an audience of one from his Hertfordshire shed, has been offered a slot on BBC local radio. “I’m speechless,” he is reported to have said, which doesn’t bode well. To my mind, the clear hero here is Duncan’s wife Teresa (AKA the audience), listening on a speaker inside the house. But there’s an even more interesting player here: the shed. What is it with men and their sheds?

The fetishisation of the shed has been going on a while. Battling creative frustration, George RR Martin has holed up in one to complete his long overdue novel, The Winds of Winter, which is more eagerly anticipated than Michelle Obama unveiling a clean energy plan at the next World Cup. Meanwhile, after the Brexit referendum, David Cameron resigned his premiership to live in a shed – another great omen. Cameron’s is the most notorious roofed garden structure of recent time; it is equipped with a caviar bar, dry-slope ski-wing and an internal garden containing a smaller shed, for when he needs to incept his way out of the black shame that dogs his every second thought.

Continue reading...

from Property | The Guardian https://ift.tt/2zimHb0
via IFTTT

Time to get out of the outhouse: what is it with men and their sheds?

A DJ has been broadcasting from one for 44 years; George RR Martin has holed up in his; and then there’s David Cameron’s luxury hut. But sheds are supposed to house lawnmowers not thwarted dreams

Deke Duncan, an amateur DJ who has spent 44 years broadcasting to an audience of one from his Hertfordshire shed, has been offered a slot on BBC local radio. “I’m speechless,” he is reported to have said, which doesn’t bode well. To my mind, the clear hero here is Duncan’s wife Teresa (AKA the audience), listening on a speaker inside the house. But there’s an even more interesting player here: the shed. What is it with men and their sheds?

The fetishisation of the shed has been going on a while. Battling creative frustration, George RR Martin has holed up in one to complete his long overdue novel, The Winds of Winter, which is more eagerly anticipated than Michelle Obama unveiling a clean energy plan at the next World Cup. Meanwhile, after the Brexit referendum, David Cameron resigned his premiership to live in a shed – another great omen. Cameron’s is the most notorious roofed garden structure of recent time; it is equipped with a caviar bar, dry-slope ski-wing and an internal garden containing a smaller shed, for when he needs to incept his way out of the black shame that dogs his every second thought.

Continue reading...

from Home And Garden | The Guardian https://ift.tt/2zimHb0
via IFTTT